Hawaiian Tropic is Reminding Dog Owners to Use Sun Care Before Walks
Laura McQuarrie — June 22, 2021 — Lifestyle
References: HawaiianTropicPawsForSPF & prnewswire
Scented waste bags are nothing new but Hawaiian Tropic is using them as a way to remind dog owners to apply sun protection before they go out on walks with their pet. For a limited time, the brand is giving people the chance to claim Hawaiian Tropic pet waste bags infused with the brand's iconic tropical scent, plus coupons for nourishing and protective Hawaiian Tropic SPF products.
The scented bags are being released at a time when dog adoption rates have spiked as a result of the pandemic, particularly among Gen Z and Millennials. By infusing the pet waste bags with the familiar scent of the brand's sunscreen products, pet owners will get a reminder to apply protection for daily life and not just occasions like going to the beach.
The scented bags are being released at a time when dog adoption rates have spiked as a result of the pandemic, particularly among Gen Z and Millennials. By infusing the pet waste bags with the familiar scent of the brand's sunscreen products, pet owners will get a reminder to apply protection for daily life and not just occasions like going to the beach.
Trend Themes
1. Scented Pet Products - Opportunity for development of scented pet products to encourage healthy habits among pet owners.
2. Pet Care for Gen Z and Millennials - A growing audience for innovative and aesthetically pleasing pet care products.
3. Cross-industry Collaborations - Opportunity for beauty and personal care brands to collaborate with pet care brands.
Industry Implications
1. Pet Care - Developing innovative and aromatic pet care products to help pet owners remember healthy habits, such as applying sunblock.
2. Beauty and Personal Care - Collaborating with pet care brands to expand product offerings and reach new audiences.
3. E-commerce - Opportunity to market and sell scented pet care products online, catering to the needs of pet owners who value convenience and luxurious experiences for their pets.
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