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Scandinavian Man's Show Taps a Number of Local Fashion Brands

 - Feb 8, 2019
References: vogue & hypebeast
Scandinavian Man's eclectic runway show during Stockholm Fashion Week presented a collage of offerings from different brands. Arranged by editor and stylist Robin Douglas, the presentation seemed to call attention to the impeccable ability of Scandinavian designers to seamlessly mix aesthetics with strong functionality.

The runway highlighted "what outdoor could be." The vibe was strongly associated with utilitarian vibes and smart designs. Scandinavian Man's outfits were incredibly sound, calling attention to textures, fabrics, colors, as well as a number of design possibilities in outdoor gear.

The debut ties into the bigger theme of "urban outdoor" that is being picked up by a number of influential designers and fashion brands.

Photo Credits: Mathias Nordgren/ Swedish Fashion Institute