Each year, the “Saw” movie franchise organizes a Halloween blood drive in which the red liquid is donated to the Red Cross. The posters created to promote the campaign have all been designed to feature the nurse from the grisly films. Usually a single model is pictured; however, the third in the collection depicted a group of white-capped caregivers.
This year’s posters, the sixth in the series, have just been released and they do not disappoint. Shot by photographer Tim Palen, the pale-faced redheaded nurse is pictured in one image with a dress made of needles designed by The Blonds. The second ad is a close-up of her in her latex-looking surgical mask, complete with glossy lips.
The campaign which coincides with the release of a new Saw movie carries with it the tagline ‘This Halloween Give ‘Till it Hurts.’ The other images here are from nurse posters of past years.
What Makes This Trend Stand Out
- Creative Cause Marketing
- Charitable partnerships between horror franchises and fashion designers create innovative cause marketing campaigns.
- Incorporating Gruesome Imagery Into Fashion
- Collaborations between fashion designers and horror movie franchises produce striking and provocative campaigns, improving brand awareness for both industries.
- Expansion of Non-traditional Partnerships
- Charitable campaigns that partner with unexpected industries, such as the horror franchise and medical profession, foster new and creative opportunities for socially responsible initiatives.
Sectors Adopting This
- Fashion
- Fashion industry can collaborate with horror movie franchises to create edgy and innovative marketing campaigns, promoting social responsibility and brand awareness.
- Entertainment
- Entertainment industry can partner with the medical profession to create charitable campaigns that tie-in to major movie release, improving brand engagement and building goodwill in the community.
- Medical
- Medical industry can collaborate with horror movie franchises and fashion designers to create provocative campaigns that increase public awareness and engagement in blood drives, ultimately saving more lives.
