These savory pies are offered in partially transparent boxes that have a sophisticated design.
The term "luxury" is not often associated with pies but the creative agency 'Fable & Co.' aimed to change that fact by designing for 'Alexir Partnership's' 'Eden & Bridge collection. The pies are large enough for a meal for two people, or as an appetizer for a group. The savory pies come in a 'beef and ale' combination as well as a 'chicken and truffle.' They are packaged in sleek metallic boxes that feature illustrations of the animals used to make the pieces, that open up to reveal a transparent cover.
These savory pies succeed in their goal of giving off the appearance of luxury and decadence to potential consumers.
Why This Trend Is Growing
- Luxury Food Packaging
- Innovative food packaging that emphasizes luxury and sophistication, as demonstrated by the transparent boxes and sleek metallic containers for these savory pies.
- Upscale Fast Casual Dining
- These savory pies could be an opportunity for fast casual restaurants to elevate their menus and appeal to customers seeking luxury dining experiences.
- Gourmet Convenience Foods
- The trend of offering high-quality, pre-made meals that can be easily reheated or served as appetizers, as demonstrated by the meal-for-two or appetizer options for these flavorful pies.
Industries Being Reshaped
- Food Packaging
- Innovative food packaging companies could capitalize on the trend of high-end, visually appealing packaging to set products apart in a crowded market.
- Gourmet Food
- Businesses in the gourmet food industry may consider offering unique and sophisticated options, such as the beef and ale or chicken and truffle savory pies, to appeal to luxury consumers.
- Fast Casual Restaurants
- Fast casual restaurants could explore incorporating upscale menu items, such as these savory pies, to cater to customers seeking luxury dining experiences at an affordable price point.
