Retro Game Console Cartridge

Atari is Launching a New Save Mary Cartridge for a Retro Console

Atari is now launching preorders for a physical game cartridge of the Save Mary game for its 2600 console. The gaming console first appeared in 1982 and is now launching a new cartridge for a refreshing and nostalgic take. The game was developed during the time that the original console was thriving before being shelved along with the 2600.

Save Mary has been in development for the past two years and it was originally made by veteran Atari staff Tod Frye, who is also the man behind the 2600 version of Pac-Man and the Swordquest series. The preorders go for $60 along with a silver collector's edition box with a manual designed with full color.

Image Credit: Atari

Physical Game Cartridge
The launch of a physical game cartridge for a retro console presents an opportunity for disruptive innovation in the gaming industry.
Nostalgic Gaming
The resurgence of retro game consoles and cartridges provides an opportunity for disruptive innovation in the gaming market.
Veteran Atari Staff
The involvement of veteran Atari staff in developing new game cartridges creates an opportunity for disruptive innovation in the gaming industry.

Industries Being Reshaped

Gaming
The release of a physical game cartridge for a retro console presents an opportunity for disruptive innovation in the gaming industry.
Collectibles
The offering of a silver collector's edition box with a manual designed with full color creates an opportunity for disruptive innovation in the collectibles industry.
Technology
The resurgence of retro game consoles and cartridges signals an opportunity for disruptive innovation in the technology industry.
SCORE
1.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 4%
Activity 10%
Freshness 20%