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Dark Desolate Dancer Shoots

The Saurabh Dua 'Dark Romance' Editorial Marries Color and Movement

The Saurabh Dua 'Dark Romance' is a dainty, yet colorful editorial which captures movement and beauty through dance. The shoot was for the July 2011 issue of India's Platform Magazine, which excited Dua as it brought him back to his roots and gave him a chance to work with many of the people with whom he started out.

Celebrating Platform's editor (who gives total artistic freedom to the artists commissioned), Dua took off with his idea to "play with the moods of various dance forms with a real dancer and a model to balance the fashion element as well." Striking the perfect balance between art and fashion, the storytelling spread is alluring and captivating.

Implications - Many consumers are attracted a particular form of art to which they are devote. Artists who are not defined by the confines of their form appeal to the broadest range of consumers by marrying a variety of contrasting forms.
Trend Themes
1. Art-fashion Fusion - Opportunity for artists to marry a variety of contrasting art forms and fashion elements to appeal to broadest range of consumers
2. Colorful Movement Captures - Trend in capturing beauty and movement through dance and color in fashion editorials and advertising campaigns
3. Editorial Freedom - Trend in giving total artistic freedom to commissioned artists in creating storytelling fashion spreads
Industry Implications
1. Fashion and Art - Opportunities for fashion and art industries to collaborate and create new forms of artistic expression
2. Photography - Opportunities for photographers to explore and capture colorful movement and dance in fashion and editorial shoots
3. Magazine Publishing - Trend in giving editorial freedom to photographers and artists in creating unique and captivating storytelling spreads in magazines
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