The Sasha Pivovarova Thomas Wylde Spring/Summer 2011 campaign proves that the color gray is far from bland.
The ad, styled by Maryam Malakpour, features the supermodel looking edgy and glamorous in gun-metal fashions and a luxurious matching bag. Her messy hair and steely gaze captures the rocker-chic essence of the label by Paula Thomas. The Sasha Pivovarova Thomas Wylde Spring/Summer 2011 campaign was photographed by the world renowned Greg Kadel.
Implications - No longer attracted to over exaggerated styles, consumers are looking for items that feature a subtler aesthetic. Products that contain a simple design are appealing to those who want to stay classic with their look. In order to attract more buyers, a company could focus on this.