MAMMUT and hobo Join Forces on the Sapuen Low Shoe
hobo works in collaboration with Swiss outdoor brand MAMMUT on a new iteration of the Sapuen Low GTX trail sneaker. It boasts a low-cut design with a neutral color palette of beige, khaki, and sand, referencing the elements of nature through the hues.
The breathable uppers give it a textured visual with olive green and white across the structural part of the sneaker. It all sits on top of a deeply treaded outsole unit and supportive materials that make up the midsole for comfort. Due to the colder weather to come, it features the Flextron Technology to give it a natural rolling movement when in motion, and then it is wrapped in the GORE-TEX membrane for weatherized protection.
Image Credit: hobo, MAMMUT
The breathable uppers give it a textured visual with olive green and white across the structural part of the sneaker. It all sits on top of a deeply treaded outsole unit and supportive materials that make up the midsole for comfort. Due to the colder weather to come, it features the Flextron Technology to give it a natural rolling movement when in motion, and then it is wrapped in the GORE-TEX membrane for weatherized protection.
Image Credit: hobo, MAMMUT
Trend Themes
1. Sustainable Outdoor Footwear - Collaborations like MAMMUT and hobo's Sapuen Low trail sneaker show the growing trend of outdoor footwear using eco-friendly materials and practices.
2. Weather-resistant Athletic Shoes - The use of GORE-TEX and Flextron Technologies in the Sapuen Low trail sneaker demonstrate a trend towards improved all-weather performance in athletic footwear.
3. Nature-inspired Color Palettes - Beige, khaki, sand, and olive green in the Sapuen Low trail sneaker showcase a trend of athletic shoes taking inspiration from natural hues and textures.
Industry Implications
1. Outdoor Apparel and Footwear - Companies in this industry can leverage the growing trend of sustainable and eco-friendly materials for their products to meet the demands of consumers who value environmentally-conscious practices.
2. Sports and Athletic Footwear - Incorporating weather-resistant technology in shoes similar to the Sapuen Low trail sneaker provides unique value propositions that could disrupt this industry's status quo.
3. Fashion Retail - Fashion brands can take inspiration from the natural color palettes of apparel and footwear, like the Sapuen Low trail sneaker, to create earthy, nature-inspired collections that capture the attention of consumers seeking to connect with the outdoors.
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