Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Sanze Hand Gel Campaign Uses Shock Tactics to Make a Point

 - Dec 17, 2010
References: zeutch
This Sanze Hand Gel campaign shows a creative method for communicating a simple message. Following the tagline "What you really touch?," these print ads use imagery of dirty, dismembered extremities to communicate the lack of cleanliness in daily life.

Sufficed to say, Sanze Hand Gel is a hands sanitizer. After looking at the Sanze Hand Gel campaign, I'm thinking I may have to start wearing gloves.

Implications - **More simple, direct, supercharged

Advertising agencies need to use shock tactics to break through clutter. By creating a disgusting or shocking advertisement such as the Sanze Hand Gel campaign, consumers will associate the product as the solution to the problem and therefore will most likely purchase it as it has a memorable message.