This Sanze Hand Gel campaign shows a creative method for communicating a simple message. Following the tagline "What you really touch?," these print ads use imagery of dirty, dismembered extremities to communicate the lack of cleanliness in daily life.
Sufficed to say, Sanze Hand Gel is a hands sanitizer. After looking at the Sanze Hand Gel campaign, I'm thinking I may have to start wearing gloves.
Implications - **More simple, direct, supercharged
Advertising agencies need to use shock tactics to break through clutter. By creating a disgusting or shocking advertisement such as the Sanze Hand Gel campaign, consumers will associate the product as the solution to the problem and therefore will most likely purchase it as it has a memorable message.
Why This Trend Is Growing
- Shock Advertising
- Creating shocking and disgusting advertisements to capture consumer attention and promote product solutions.
- Direct Messaging
- Communicating a simple and clear message through advertising to break through clutter and resonate with consumers.
- Memorable Campaigns
- Developing advertising campaigns that leave a lasting impression on consumers through creative and unique approaches.
Industries Being Reshaped
- Advertising
- The advertising industry can utilize shock advertising and direct messaging to effectively promote products and brands.
- Personal Care
- The personal care industry, such as hand sanitizers, can create memorable campaigns to highlight the importance of cleanliness and hygiene.
- Consumer Goods
- Consumer goods companies can leverage shock tactics in their advertising campaigns to stand out in a crowded market and attract consumer attention.
