The Santander Rio hairy car ad is a perfect ad to represent personality and individuality. Santander Rio bank nailed it by expressing individuality in a humorous way. The ad features a car covered with brown windblown locks.
I first wondered what on earth this 'Neverending Story'-esque creature was doing in a commercial, until I saw the bald man stick his glistening head out the window. The Santander Rio hairy car ad is hilarious and definitely highlights individuality as important.