The Sanborns International Gourmet Festival will be celebrating worldly cuisine and has commissioned an ad campaign that will best represent this delicious event while also whetting people's appetites enough to get them there. It centers around four different flags, all of which have been formed with food. For instance, the Japanese flag is made out of rice and fish eggs while the Italian flag features green peppers, fettucini pasta, mushrooms and tomatoes.
Conceived and executed by Grey Dot, an ad agency based in Mexico, the Sanborns International Gourmet Festival ad campaign was art directed by Israel Arrieta and Jorge Bobadilla with creative direction by Damián Campa. The creative and colorful images were shot by photographer Virro Borja.
Key Themes Behind This Trend
- Food-formed Advertising
- Opportunity to disrupt traditional advertising methods by creating visually appealing food-formed ads.
- Cultural Cuisine Celebration
- Opportunity to disrupt traditional food festivals by celebrating and promoting diverse cultural cuisine
- Food Artistry
- Opportunity to disrupt traditional food presentation by incorporating artistic elements to make food more visually appealing.
Where This Applies
- Advertising
- Food-formed advertising could be applied to various forms of advertising industries, such as outdoor/indoor advertising and social media advertising.
- Food Festival
- Opportunity for event planners and tourism industry professionals to incorporate diverse cultural cuisine in food festivals.
- Food and Hospitality
- Opportunity for restaurants and hotels to incorporate food artistry in food presentation to elevate the dining experience.
