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Fashion-Focused Water Branding

This Exclusive San Pellegrino Bottle Pays Homage to Vogue Italia

— March 24, 2015 — Marketing
Paying homage to top style publication, Vogue Italia, this limited edition San Pellegrino bottle is dedicated to fashion and creativity. Unveiled as part of the San Pellegrino Young Chef 2015 competition, this bottle design exudes a luxe air.

Partnering with Vogue Italia for the contest, San Pellegrino blends their iconic water product with branding that is fashion-focused and artfully executed. While its classic green glass remains untouched, this San Pellegrino bottle's label is accented with fashion illustrations and a Vogue logo that boast's Italy's green, white and red national flag colors.

The San Pellegrino Young Chef 2015 competition searches for the best in food with design talent and will be judged by a skilled panel of experts from Vogue Italia.
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