The Samsung Optical Zoom campaign by BBDO focuses in on the product feature of magnification. The ads illustrate the concept immediately, with huge heads on dogs, statues and beach-laying babes.
The Samsung Optical Zoom campaign accomplishes what all campaigns hope to achieve: automatic understanding on the part of consumers. Global ad agency BBDO definitely hit a home run with this huge-head campaign, making for a guaranteed way to gain the product some attention.
Implications - Shocking advertising is an easy yet effective way for companies to attract customer attention and promote their products. Buyers are on a constant search for items that are unique and previously unseen, and attention-grabbing advertising is an easy way to attract customers to these customized products.