The F’real Salted Caramel Milkshake is being launched by the brand in the UK to provide consumers with a way to enjoy the artisan-inspired flavor in a new format. The milkshake boasts the namesake salted caramel flavor that can be further customized by mixing up the shake according to preferences. This will provide convenience store patrons with the option to mix theirs up thicker or thinner.
The F’real Salted Caramel Milkshake is infused with caramel pieces throughout the thick ice cream base and will be launched for sale on May 31, 2021. The launch of the new milkshake will be supported by an expansive social media and marketing campaign along with digital POS and various assets for retailers to help get the word out.