According to a recent study, 70% of people admit to double-dipping and to improve food safety, CHI-CHI'S launched a new 'How To Salsa Safely' Kit.
The CHI-CHI'S How To Salsa Safely Kit includes "tasty chips and salsa, a zippable mask for easy chip and dip access; chip tongs so no one’s grimy hands are being shoved in the chip bowl; and a personal salsa dipping bowl." This is especially useful for the upcoming Super Bowl, a sports day where many come together to eat and cheer on their favorite football teams.
CHI-CHI’S is also encouraging everyone to take the pledge to “Salsa Safely” for a chance to win one of the Salsa Safely 100 kits. The snack brand will also make a $50 donation to World Central Kitchen for every pledge, up to $10K.
Image Credit: CHI-CHI'S
Key Themes Behind This Trend
- Food Safety Kits
- Creating and marketing food safety kits that include everything from utensils to personalized serving dishes could be a disruptive opportunity for food brands.
- Personalized Dining Accessories
- Introducing personalized dining accessories for individuals to create a safe yet communal dining experience could be a game-changer for businesses in the hospitality industry.
- Contactless Dining Solutions
- Developing and implementing contactless dining solutions that promote food safety while maintaining a social dining experience is an opportunity for technology companies in the restaurant industry.
Where This Applies
- Food and Snack Brands
- Food and snack brands could explore the creation of their own food safety kits with personalized dining accessories to appeal to consumers in a post-COVID era.
- Hospitality Industry
- Hotels and restaurants can benefit from introducing personalized dining accessories or unique food safety kits to provide families and friends with a safer, yet communal dining experience.
- Technology Companies in the Restaurant Industry
- Technology companies in the restaurant industry can develop and promote contactless dining solutions to ensure customers can dine out safely while still maintaining a social atmosphere.
