Labeyrie recently tasked the INSTINKTIV creative agency with the design of the packaging for its new salmon cups. These ready-to-serve salmon cups were specifically introduced for the Christmas season, and meant to be served as quick and easy appetizers that require no preparation, or plating as they appetizers can be served straight out of the package.
The creamy salmon cups are offered in a variety of flavors, including different types that are garnished with citrus rinds, herbs and vegetables. Labeyrie's Christmas range also includes several other pre-packaged salmon appetizers that can easily be incorporated into one's afternoon or evening.
As the finished product packaging avoids the use of popular seasonal motifs and colors, the box also suggests the product's ease of use for entertaining year-round.