Craft beer is showing little sign of slowing down in popularity amongst consumers who are seeking out something different from the mainstream, so breweries are responding with new options like the Pure Project Brewing Sakura IPA.
The beer is an unfiltered west coast IPA that has been created as a collaboration with the aforementioned brewery and Pizza Port Brewing, which holds five brewpubs across California. The beer naturally gets its name from the Japanese cherry blossom and has been infused with rice in the recipe alongside Wainea and Mosaic hops for a refreshing, spring-ready libation.
The Pure Project Brewing Sakura IPA identifies how smaller brands are capable of creating premium seasonal products rather than offering a set number of options to keep consumers interested and coming back.
Unfiltered Spring-Themed Beers
More Stats +/-
Anti-Plastic Beer Packaging
Rosy Millennial Libations
Repurposed Bread Beers
Pizza Brand Beer Deliveries
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.