Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Hedi Slimane's Saint Laurent Flagship Boasts the Designer's Aesthetic

 - Jul 10, 2014
References: ysl & sofiliumm.wordpress
Resembling the modernist set of a black-and-white film, the Saint Laurent flagship store by Hedi Slimane boasts the fashion designer's sharp and simplistic vision.

Hedi Slimane is known for his signature aesthetic, made famous through his raw photographs and rebellious designs for french fashion house, Saint Laurent, formerly Yves Saint Laurent.

Located in the heart of London, the Saint Laurent flagship store speaks of his minimalist aesthetic and pairs together tones of black and white. The interior's finishes are bare and combine monochromatic marble and concrete materials with mirrored and metal details. These elements are lit by a set of linear fixtures that bathe the shop's space with clean, white light.

Slimane was influenced by the French Modernist Movement when creating this retail concept, a space described as an "ode to simplicity and high quality materials."