Saie Hydrabeam is a skin-enhancing, face-filtering "concealer from the future" that boasts a formula that's immensely hydrating, visibly brightening and useful for creating a smooth finish. The product is powered by clinically tested ingredients like squalane, glycerin, cucumber and tomato extract, and it takes the form of a super hydrating, sheer concealer with illuminating benefits.
The brand describes its newest release as a concealer with a unique formula thanks to its lightweight, whipped gel texture. Hydrabeam is available in a range of shades from HB ONE to HB NINE and it stands out as a concealer that does not dry, pill or cake as some others are prone to do. This easy addition to an everyday makeup routine is a simple and nourishing one that's packed with hydration and moisture.
What Makes This Trend Stand Out
- Skin-enhancing Concealers
- With the rise of skin-enhancing and hydrating concealers, there is an opportunity for beauty brands to focus on developing products that provide both concealing and skincare benefits.
- Visibly Brightening Formulas
- The popularity of brightening and illuminating concealers shows a potential market for beauty companies to develop products that not only provide coverage but also leave the skin looking radiant and glowing.
- Clinically Tested Ingredients in Makeup
- As consumers become more aware of the ingredients they use on their skin, there is an opportunity for beauty brands to promote the use of clinically tested ingredients in their concealers and other makeup products.
Sectors Adopting This
- Beauty
- Beauty brands can capitalize on the rise of skin-enhancing and hydrating concealers by developing more innovative and nourishing products that cater to a wider range of skin types and concerns.
- Skincare
- The trend towards using makeup that also provides skincare benefits highlights an opportunity for skincare brands to develop products that work as both a skincare and makeup solution for consumers.
- Cosmetics
- As consumers seek out makeup products with more nourishing and beneficial ingredients, cosmetics companies can capitalize on the trend by incorporating clinically tested ingredients and focusing on their skincare properties.
