The Sai Wall Storage Unit not only looks practical, it looks very playful as well. Considering that it is made out of soft silicone that allows it to be even more malleable in addition to its modular, shifting cubes, that shouldn't really come as a surprise.
Designed by Jiyoung Seo and photographed by Young Mi Kim, the Sai Wall Storage Unit is a unique shelving system that allows you to store just about anything between its crevices. It is also bigger than it appears in the photos, which lets you rest quite a bit in its embrace. Each cube also lights up with a soft glow to act as ambient lighting. You can even pin messages onto the surface of the Sai Wall Storage Unit.