Silicone Storage Solutions

Jiyoung Seo's Sai Wall Storage Unit is Malleable and Modular

The Sai Wall Storage Unit not only looks practical, it looks very playful as well. Considering that it is made out of soft silicone that allows it to be even more malleable in addition to its modular, shifting cubes, that shouldn't really come as a surprise.

Designed by Jiyoung Seo and photographed by Young Mi Kim, the Sai Wall Storage Unit is a unique shelving system that allows you to store just about anything between its crevices. It is also bigger than it appears in the photos, which lets you rest quite a bit in its embrace. Each cube also lights up with a soft glow to act as ambient lighting. You can even pin messages onto the surface of the Sai Wall Storage Unit.

Malleable Storage Units
Soft silicone materials create opportunities for designing unique storage solutions that are both practical and playful.
Modular Shelving Systems
Shifting cubes offer customizable storage options that can be easily modified to fit different needs or spaces.
Multifunctional Storage Decor
Adding ambient lighting, pinboards, and other features to storage units gives consumers the ability to personalize and accessorize their living spaces.

Who This Affects Most

Furniture Design
Integrating silicone materials and customizable features into storage solutions can provide a competitive edge for furniture designers.
Home Decor
Incorporating unique and multifunctional storage solutions into home decor can create a new market for consumers seeking practical and stylish home accessories.
Interior Design Services
Providing personalized, modular storage solutions allows interior designers to cater to individual client needs while offering a unique and versatile product.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 37%
Freshness 8%