Sportswear giant Nike introduces a new Safari colorway that adorns the signature Air Max 90 sneaker silhouette for the season. The updated tonal makeup features a archival silhouette that is one of the most notable by the brand as it is spotlighted by its Safari panels.
It offers contrast in textures with this accent as there is a leather overlay that surrounds the toe and the lacing system as well. The brand continues to minimally detail the rest of the sneaker to give it a subtly playful look overall. The overlay covers some black perforated leather materials that serve as the base with hits of branding accents on top. This includes the bright orange accents and white Swoosh on the side.
Image Credit: Nike
Why This Trend Is Growing
- Bright Tonal Chunky Sneakers
- The trend of bright tonal chunky sneakers presents an opportunity for brands to create eye-catching footwear with exaggerated silhouettes and vibrant colorways.
- Safari Colorway
- The popularity of safari colorways in sneakers opens up possibilities for brands to incorporate animal print designs and textures into their shoe collections.
- Archival Silhouette
- The resurgence of archival sneaker silhouettes provides an opportunity for brands to revisit classic designs and reinterpret them for modern consumers.
Industries Being Reshaped
- Sportswear
- Sportswear brands can capitalize on the trend of bright tonal chunky sneakers by offering new innovative designs that combine fashion and functionality.
- Footwear
- The safari colorway trend in sneakers creates opportunities for footwear companies to experiment with animal print patterns and textures in their product offerings.
- Fashion
- The revival of archival sneaker silhouettes presents opportunities for fashion brands to collaborate with sneaker companies and create limited-edition collections that merge streetwear and high fashion.
