Despondent Urbanite Campaigns

The Latest Sachin & Babi Fall/Winter Advertisements Shows Grim Sets

The current Sachin & Babi Fall/Winter 2014 campaign showcases an assortment of dark, despondent sets. Photographer An Le captured the haunting scene which included abandoned urban landscapes and crashing beds of water, adding dramatic elements to the current collection of apparel.

Models Emily Van Raay, Lisa Jackson, Puck Loomans and Bojana Reljic were called upon for this Sachin & Babi production. Together the team showcased thick sweaters, goggles and striped socks, making for a rather eclectic display of fashion.

Stylist Stella Greenspan brought these assorted looks to life. Given the range of pieces present in this line, Greenspan opted for varied outfits, seen in structured outerwear, motto leather jackets and fur-trimmed vests, speaking to numerous designs and cuts for the Fall/Winter 2014 season.

Dark Fashion Campaigns
There is an opportunity for clothing companies to experiment with dark and haunting sets to showcase their latest collection.
Eclectic Fashion Combos
Clothing companies can experiment with eclectic combinations of apparel, bringing unique style to the runway.
Haunting Photography Styles
Photographers can experiment with more haunting photography styles, adding dramatic elements to their shoots.

Sectors Adopting This

Fashion Industry
Clothing and fashion companies can use dark and eclectic styles to showcase their latest collections.
Photography Industry
Photographers can experiment with dark and haunting styles to add drama to their shoots.
Advertising Industry
Companies and marketers can use dark and haunting advertising campaigns to grab the attention of their audience.
SCORE
4.0 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 73%
Activity 38%
Freshness 8%