Volvo's S90 Ambiance Concept places a greater emphasis on the interior of the vehicle and aims to ease tensions away with an incredibly comfortable back seat. Showcased at the 2018 Beijing Auto Show, the specially built vehicle pampers passengers with seven visual themes, audio and scent experiences and ample leg room. The ceiling of the vehicle features a projection from the center console which changes when listening to specific audio tracks and accompanied by bespoke scents.
The S90 Ambiance Concept is sure to appeal luxury car fans around the world, but Volvo has decided to specifically build the car for the Chinese market. The decision to make the vehicle exclusive to this region was done as Volvo wanted to provide an experience that contrasted China's hectic city environments.
Image Credit: Volvo
What's Driving This Trend
- Luxury Car Interior Experience
- Opportunity to create more immersive and personalized in-car experiences for luxury car owners.
- Multi-sensory Automotive Entertainment
- Opportunity to integrate visual, audio and scent experiences for a more complete and immersive entertainment experience in vehicles.
- Targeted Market Exclusivity
- Opportunity to cater to specific markets, such as those in hectic city environments, with exclusive and personalized vehicle offerings.
Who This Affects Most
- Automotive
- Innovations can be applied to luxury and high-end car models to enhance the passenger experience.
- Entertainment
- Opportunity to create cross-industry partnerships to provide automotive entertainment experiences to consumers.
- Tourism
- Opportunity to offer customized luxury car tours with immersive, multi-sensory experiences in popular tourist destinations.
