The Ryder Cup is one of the golfing world's biggest events, with the very best swingers from Europe and the US facing off for a chance at the prestigious hardware. To make the experience more immersive for viewers, Google has entered this year's Ryder Cup course into Google Street View, and it has also created a purpose-built experience for exploring the course more easily.
The Ryder Cup moves around to different courses each year. This year, the course is the Hazeltine National Golf Club in Chaska, Minnesota. Though Hazeltine is now available in regular Google Maps, there is a better option for golf fans. In collaboration with Turner Sports, Google released the 'Hazeltine Explorer' as a way to click through and see just what the pros see for each of their shots.
With its easily navigable interface, armchair golfers everywhere can critique pros' choices on the course.
Why This Trend Is Growing
- 360-degree Imaging
- Disruptive innovation opportunity: Develop virtual reality applications for other sports events, providing immersive experiences for viewers.
- Immersive Experiences
- Disruptive innovation opportunity: Create virtual tours and experiences for real estate properties, allowing potential buyers to explore properties remotely.
- Interactive Sports Viewing
- Disruptive innovation opportunity: Develop interactive streaming platforms that allow viewers to customize their viewing experience of live sports events.
Industries Being Reshaped
- Sports Technology
- Disruptive innovation opportunity: Integrate technology and data analytics into sports equipment and training programs, improving performance and injury prevention.
- Virtual Reality
- Disruptive innovation opportunity: Develop virtual reality applications for other industries, such as education, healthcare, and entertainment, providing immersive experiences.
- Streaming Platforms
- Disruptive innovation opportunity: Create personalized streaming platforms for other entertainment industries, offering customizable viewing options for users.
