Révolutionnaire by Roots Launches its Second Phase
Elena Rahman — October 20, 2021 — Fashion
References: roots
Révolutionnaire by Roots is a collaboration between two Canadian companies. Roots and Révolutionnaire committed to celebrating diversity through inclusive apparel with the second iteration of their 2021 collaboration. The year-long partnership began in February 2021 in recognition of Black History Month.
Co-founded by sisters Nia and Justice Faith Betty, Révolutionnaire is on a mission to revolutionize nude dance apparel by offering shades for diverse complexions. The historic collaboration between the two Canadian brands features a range of inclusive and sustainable clothing. It includes nude-toned sweatsuits in various shades for a bold and unified appearance. Overall, the collection intends to uplight and inspire folks in accordance with both brands' shared values of diversity, inclusivity, and comfort.
Image Credit: Roots / Révolutionnaire
Co-founded by sisters Nia and Justice Faith Betty, Révolutionnaire is on a mission to revolutionize nude dance apparel by offering shades for diverse complexions. The historic collaboration between the two Canadian brands features a range of inclusive and sustainable clothing. It includes nude-toned sweatsuits in various shades for a bold and unified appearance. Overall, the collection intends to uplight and inspire folks in accordance with both brands' shared values of diversity, inclusivity, and comfort.
Image Credit: Roots / Révolutionnaire
Trend Themes
1. Inclusive Apparel - Opportunity for brands to collaborate and create more inclusive and sustainable clothing options that cater to a diverse range of customers.
2. Celebrating Diversity - Trend of promoting diversity and creating clothing lines that uplift and inspire folks with various skin tones and cultural backgrounds.
3. Sustainable Fashion - Growing trend of creating eco-friendly clothing that not only resonates with consumers but also promotes sustainability practices and conscious consumption.
Industry Implications
1. Fashion - Opportunity for fashion brands to embrace inclusivity, diversity, and sustainability in their clothing lines, while also meeting market demands and staying ahead of the competition.
2. Dance Apparel - Opportunity for brands to revolutionize nude dance apparel by offering shades for diverse complexions, thus promoting inclusivity and inspiring dancers of all backgrounds.
3. Collaboration - Growing trend of brand partnerships that celebrate diversity and inclusivity, as well as promote sustainability practices and conscious consumption.
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