Révolutionnaire by Roots is a collaboration between two Canadian companies. Roots and Révolutionnaire committed to celebrating diversity through inclusive apparel with the second iteration of their 2021 collaboration. The year-long partnership began in February 2021 in recognition of Black History Month.
Co-founded by sisters Nia and Justice Faith Betty, Révolutionnaire is on a mission to revolutionize nude dance apparel by offering shades for diverse complexions. The historic collaboration between the two Canadian brands features a range of inclusive and sustainable clothing. It includes nude-toned sweatsuits in various shades for a bold and unified appearance. Overall, the collection intends to uplight and inspire folks in accordance with both brands' shared values of diversity, inclusivity, and comfort.
Image Credit: Roots / Révolutionnaire
What Makes This Trend Stand Out
- Inclusive Apparel
- Opportunity for brands to collaborate and create more inclusive and sustainable clothing options that cater to a diverse range of customers.
- Celebrating Diversity
- Trend of promoting diversity and creating clothing lines that uplift and inspire folks with various skin tones and cultural backgrounds.
- Sustainable Fashion
- Growing trend of creating eco-friendly clothing that not only resonates with consumers but also promotes sustainability practices and conscious consumption.
Sectors Adopting This
- Fashion
- Opportunity for fashion brands to embrace inclusivity, diversity, and sustainability in their clothing lines, while also meeting market demands and staying ahead of the competition.
- Dance Apparel
- Opportunity for brands to revolutionize nude dance apparel by offering shades for diverse complexions, thus promoting inclusivity and inspiring dancers of all backgrounds.
- Collaboration
- Growing trend of brand partnerships that celebrate diversity and inclusivity, as well as promote sustainability practices and conscious consumption.
