Space Age-Inspired Blankets

The Rumpl NASA Puffy Blanket Collection Honor the Apollo 13 Mission

The Rumpl NASA Puffy Blanket Collection is a new collaboration range of bedding options created in honor of the Apollo 13 mission, which is celebrating its 50th anniversary this year. The blanket collection consists of two styles that are designed with space-age technology in mind and are each characterized by their astronaut-inspired aesthetic. The blankets each come with NASA stuff sacks that are water resistant to be easily carried almost anywhere to provide a touch of comfort.

The Rumpl NASA Puffy Blanket Collection is priced starting at $199 and positions itself as an all-purpose bedding range that is perfect for those who have a penchant for space travel history who want to maintain comfort while at home or heading out on their latest adventure.

Space-age Technology
Disruptive innovation opportunity: Develop new products using space-age technology for a wide range of industries.
Collaboration Range
Disruptive innovation opportunity: Partner with other brands to create unique and customizable products for consumers.
All-purpose Bedding
Disruptive innovation opportunity: Create versatile bedding options that cater to the needs of travelers and adventure enthusiasts.

Who This Affects Most

Home Decor
Disruptive innovation opportunity: Integrate futuristic design elements into home decor products to cater to consumers' space travel interests.
Outdoor Gear
Disruptive innovation opportunity: Design travel-friendly and durable outdoor gear inspired by the functionality and aesthetics of astronaut equipment.
Fashion and Apparel
Disruptive innovation opportunity: Incorporate space-inspired designs and materials into fashion and apparel products for a unique and futuristic style.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 42%
Freshness 9%