Rum-Infused Nostalgia

Your Daily Dose of the 90s

Brought to you by RumChata

Did you used to dream about going to Time Square for a taping of TRL? Do you miss frosted tips, platinum blond perms, and braided ponytails? Ever lost a friend arguing about Justin versus Brian, or Lance versus Nick? If you answered yes to any of these questions, you are in for a treat.

Watch as one lucky lady escapes the boring present and pours herself a vacation to the greatest place in history—the 90s.

Find more great content, including dozens of delicious recipes on RumChata’s Facebook page. RumChata is a unique blend of premium Caribbean rum, the finest dairy cream, and exotic spices.

Nostalgic Beverages
Opportunity to create drinks that evoke a sense of nostalgia in consumers.
Throwback Marketing
Opportunity for businesses to use nostalgia to market their products or services.
90s-inspired Experiences
Opportunity to create experiences that transport consumers back to the 90s era.

Sectors Adopting This

Alcohol and Spirits
Innovative approaches to introducing nostalgic and retro flavors in new, modern drink creations.
Entertainment
Opportunity to create throwback events and marketing campaigns that generate excitement for nostalgic products.
Food and Beverage
Opportunity to create and market 90s-inspired food and beverage products that evoke a sense of nostalgia in consumers.
SCORE
6.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 100%
Freshness 8%