Many summer lookbooks choose to showcase models scantily-clad across exotic beaches, but this Ruche 'Unending Love' lookbook decides to class-it-up for Summer 2011. Ruche lookbooks have followed a common theme of soft-feminine looks in their previous seasons' shoots.
The straightforward elegance of the Ruche 'Unending Love' lookbook is a refreshing change from many of the other summer looks featured this season. Ruche's softly flowing fashion and lace designs are a bit of a vintage throwback to the conservative ensembles worn by women in previous decades. The camera focus helps to play up the weeping willow trees, wooded streams and rustic backdrops within this shoot.
The Ruche 'Unending Love' lookbook is appropriately titled as it has an undoubted aura of romance and intrigue within each of the shots.