Many summer lookbooks choose to showcase models scantily-clad across exotic beaches, but this Ruche 'Unending Love' lookbook decides to class-it-up for Summer 2011. Ruche lookbooks have followed a common theme of soft-feminine looks in their previous seasons' shoots.
The straightforward elegance of the Ruche 'Unending Love' lookbook is a refreshing change from many of the other summer looks featured this season. Ruche's softly flowing fashion and lace designs are a bit of a vintage throwback to the conservative ensembles worn by women in previous decades. The camera focus helps to play up the weeping willow trees, wooded streams and rustic backdrops within this shoot.
The Ruche 'Unending Love' lookbook is appropriately titled as it has an undoubted aura of romance and intrigue within each of the shots.
What's Driving This Trend
- Classy Summer Lookbooks
- Opportunity for brands to create summer fashion lookbooks that prioritize elegance and refinement over sex appeal.
- Vintage Throwback Fashion
- Opportunity for fashion brands to incorporate vintage and retro inspirations into their designs and marketing.
- Nature-inspired Shoots
- Opportunity for brands to shoot fashion campaigns in beautiful, natural settings that highlight the garments' textures and colors.
Who This Affects Most
- Fashion Industry
- Fashion brands can capitalize on creating refined and vintage-inspired fashion items and photo shoots.
- Marketing Industry
- Marketing firms can help brands create beautiful, nature-inspired fashion campaigns that highlight the beauty of the natural world while promoting their products.
- Photography Industry
- Photographers can build a niche in nature-inspired fashion shoots that focus on the beautiful composition and lighting of natural settings.
