The Rubbermaid Gay Rights ad campaign takes an interesting stance when it comes to such social activism. It reads, "Made to do what hands wouldn't." At its core, it shows people keeping their hands clean of what they know is truly right including promoting safe sex and protesting racism. Yet what makes these images particularly powerful is the fact that the people advocating such rights are natural enemies, hence the need for the iconic rubber gloves.
Conceived and executed by Miami Ad School, an ad agency based in New York City, the Rubbermaid Gay Rights ad campaign was art directed by Giulia Magaldi and Frank Garcia with photography and retouching by Nader Elsaeed. It shows that people should do whatever they can to get on the right side of a cause.