Instead of using technology and accompanying apps to motivate you to reach your fitness goals, this simple rubber bracelet goes back to basics. The 'tech-free wearable' is designed to motivate wearers to keep their new year's resolutions. Created by Victor Mathieux, the FlipBand is a visual reminder of a daily goal.
Similar in style to the charity-endorsing rubber bracelet, the FlipBand is reversible so once the daily achievement has been met, you can turn it over to show a green side with an encouraging check mark. The wristband uses behavioral science principles. Instead of relying on technology or tying a string around your finger, this product helps you obtain your objectives when it comes to everyday tasks.
Key Themes Behind This Trend
- Tech-free Wearables
- Opportunity to develop wearable devices that focus on simplicity and basic functions.
- Visual Reminders
- Opportunity to create products that use visual cues to motivate and track progress.
- Behavioral Science Applications
- Opportunity to incorporate principles of behavioral science into product design to support goal achievement.
Where This Applies
- Fitness and Wellness
- Opportunity for fitness and wellness companies to create tech-free products that motivate and track users' progress.
- Fashion and Accessories
- Opportunity for fashion brands to incorporate visual reminders into their products.
- Product Design
- Opportunity for product design professionals to utilize behavioral science principles in developing innovative solutions.
