Perception-Altering Clocks

The Rubato Clock Alters Time in Order to Make the User More Productive

The Rubato Clock is able to influence human behavior in a subtle but effective way – working to increase productivity and prevent procrastination.

The clock is named after the musical term 'rubato' that references when notes can be played with more flexibility and with a more relaxed interpretation of time. The clock aims to replicate this in a different way by subtly speeding up the minutes when it is switched to 'Productive Mode.' This mode creates the illusion that time is running out and as a result, promotes a sense of urgency for people trying to accomplish a task.

By subtly altering the user's perception of time, the Rubato clock offers a creative solution to people who find themselves losing focus or procrastinating while working or studying.

Perception-altering Clocks
The Rubato Clock alters time to increase productivity and prevent procrastination.
Flexible Time Interpretation
The Rubato Clock's 'rubato' concept provides a more relaxed interpretation of time for increased creativity and productivity.
Creating Time Urgency
The Rubato Clock's 'Productive Mode' creates a sense of urgency by subtly speeding up time, promoting task accomplishment.

Industries Being Reshaped

Productivity Tools
The Rubato Clock is a disruptive innovation opportunity in the productivity tools industry, revolutionizing time management with its perception-altering features.
Education Technology
The Rubato Clock presents a disruptive innovation opportunity in the education technology sector by enhancing focus and combating procrastination through its time-altering functionality.
Personal Development
The Rubato Clock offers a disruptive innovation opportunity in the personal development industry, enabling users to optimize their time perception for increased productivity and self-improvement.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 32%
Freshness 8%