The Rowing Blazers Fall/Winter 2020 collection was recently unveiled and the New York fashion brand draws inspiration from a previous era. Focusing on the 80s, the seasonal designs are truly retro with recreated pieces that were worn by the late Princess Diana.
Throughout the entire range, pieces worn by the regal celebrity are crafted in modern iterations including her iconic 'I'm A Luxury' sweater. It has been reproduced in collaboration with Gyles Brandreth. Another notable piece in the collection is the sheep sweater designed by Sally Muir and Joanna Osborne through their joint Warm & Wonderful brand specializing in knitwear. The rest of the collection features rugby shirts, tees, and French terry sweat pieces inspired by climbing culture.
Image Credit: Rowing Blazers
Key Themes Behind This Trend
- 80s-inspired Fashion
- Opportunity to revive retro fashion trends from the 80s with a modern twist.
- Collaborative Design
- Opportunity to collaborate with iconic brands and designers to recreate and reimagine classic pieces.
- Nostalgic Celebrity Fashion
- Opportunity to capitalize on the popularity of celebrity fashion and recreate iconic looks from the past.
Where This Applies
- Fashion and Apparel
- Opportunity for fashion brands to create and market 80s-inspired collections.
- Knitwear
- Opportunity for knitwear brands to collaborate with designers and create nostalgic and iconic sweater designs.
- Sports Apparel
- Opportunity for sports apparel brands to incorporate elements of climbing culture and retro designs into their collections.
