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Chunky Neon Tonal Sneakers

adidas Unveils a Bright Tonal Roverend Adventure Sneaker Model

— May 20, 2022 — Lifestyle
adidas continues to grow its roster with the latest silhouette to drop -- the Roverend Adventure sneaker model. It has a chunky silhouette and is rooted in a contemporary design language. The base foundation of the shoe is made from a blend of both mesh and leather underlays.

All of this rest right under the TPU side cages made in an abstract shape. Branding details are then applied to the banners that can be seen on the tongue featuring the Trefoil logo. The lateral heels can be seen with touches of "Adventure" emblems. It all sits on top of a foam midsole foundation that is molded with wavy ridges for a chunky shape and complete with a slightly clear rubber outsole unit.

Image Credit: Asphalt Gold
Trend Themes
1. Chunky Silhouettes - There is an opportunity to innovate on chunky and boldly styled footwear to match with casual and athletic lifestyles.
2. Abstract Geometric Design - Incorporating abstract or geometric shapes and patterns can add a fresh approach to shoe design for a more modern and trendy look.
3. Hybrid Material Combinations - Blending and integrating multiple materials such as leather, mesh, and TPU side cages can add both durability and uniqueness to sneaker designs.
Industry Implications
1. Footwear Manufacturing - Manufacturers can use these trends to innovate their product lines with affordable and sustainable materials without compromising aesthetics
2. Fashion Retail - Retail stores can explore incorporating chunky footwear styles and colorful abstract designs to cater to the modern and adventurous consumer market.
3. Athletic Apparel and Equipment - By partnering with innovative sneaker manufacturers, athletic brands can cater to their consumers' fashion and performance goals with trendy designs and hybrid material combinations.
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