Foam rolling is a popular way to stretch out tough muscle groups, but foam rollers aren't a portable piece of exercise equipment because of their long, cylindrical shape. This forces athletes and exercisers to have to wait all the way until they return home from the gym to use their foam roller -- time during which their muscles begin to tense up.
With Rove, consumers can take their foam roller anywhere. The workout device is made from several interlocking segments that can roll into a cylinder or collapse into a small, flat rectangle about the size of a laptop. This means consumers can take their foam roller with them anywhere, letting them stretch immediately after exercise.