Last year NBC premiered a two-part mini series 'Rosemary's Baby,' and decided to market it using a social media app that has been relatively untouched by brands to date: Whisper. An anonymous app that allows people to express themselves without fear of judgement, the television network was able to utilize this platform in a very creative way.
Tapping into its “millions of users each averaging 30 minutes a day on the platform, fluttering through a whopping 3.5 billion page views per month," according to Fast Co. Adweek notes, "More than half of Whisper users are under 25, and 70% are women. These numbers should have networks and advertisers alike salivating at the potential." Rosemary's Baby was teased with do or don't questions revolving around key points of the plot. They all came from Rosemary Woodhouse's own perspective.