Indian streaming and esports platform Rooter has entered a significant partnership with Chess.com, one of the world’s leading online chess platforms. With this new deal, Rooter seeks to tap into India’s thriving chess community and deliver an enriched streaming experience for fans of the game.
India has emerged as a global force in chess, with the International Chess Federation (FIDE) ranking fourth globally in average chess ELO ratings. The sport has witnessed an unprecedented surge in popularity, driven by the rise of grandmasters, digital platforms, and renewed public interest, making it an ideal sector for Rooter’s expansion.
“[...] We’ve been getting much interest from brand partners, especially in BFSI and technology sectors, who are keen to explore meaningful ways to engage with chess enthusiasts in the country. We’ll be closely working with Chess.com to build innovative content solutions for our brand partners,” said Piyush Kumar, Founder and CEO of Rooter.
Image Credit: Chess.com
What's Driving This Trend
- Chess Livestreaming
- By leveraging the strong and growing interest in chess, livestreaming platforms can create dynamic and engaging content for a passionate audience.
- Esports Integration
- Chess being categorized within esports opens new avenues for competitive gaming, blending strategic depth with the fast-paced world of digital competition.
- Brand Partnerships in Gaming
- The growing interest in chess allows brands to partner with gaming platforms, offering unique ways to connect with a dedicated and intellectually engaged user base.
Who This Affects Most
- Streaming Platforms
- As streaming platforms venture into niche markets like chess, they cater to diverse audience interests while expanding their content diversity.
- Esports
- The incorporation of chess into the esports ecosystem showcases the evolving nature of competitive gaming, merging traditional strategy with modern tech.
- Marketing and Sponsorship
- The partnership highlights opportunities for brands to create innovative sponsorships and marketing efforts tailored to the unique interests of chess enthusiasts.
