The packaging for Clairol's Temporary Root Touch-Up Concealing Powder could easily be confused for some sort of makeup product, as it takes the form of an elongated compact, complete with a mirror and a brush applicator. This innovative temporary hair product for root coverage helps to instantly and precisely cover gray hair and discolored roots. Clairol offers six shades to blend with natural hair colors, including dark options like Black and Dark Brown, as well as a light Blonde and even a Red option.
While many root touch-up products involve brush-like applicators, this one introduces an option that may remind of familiar cosmetic products.
With other brands introducing "hair mascara" and marker-style root touch-up pens, products that help to conceal gray hair and touch up roots are becoming more and more makeup-like.