Coffee and chai lattes are a few of the items that you'll find on the menu board at the Verita Coffee Company in Wichita, Kansas, as well as a few more unusual but extremely popular beverages like iced root beer lattes.
This unusual concoction is made with a base of Hildebrand root beer milk, which helps the drink maintain the flavor and frothiness that you'd expect from a soda and a latte respectively. In terms of flavor, the owner of the Verita Coffee Company Jon Jones describes that: "The espresso takes apart the flavors of the root beer milk and makes it taste like caramel and vanilla together."
Consumers seeking adventure through food choices will enjoy hybrid flavors and unconventional food pairings like this iced root beer latte.
Key Themes Behind This Trend
- Hybrid Beverages
- Opportunity to create unique beverage flavors by combining unlikely ingredients.
- Soda-based Lattes
- Opportunity to create new latte flavors using soda for a frothy and flavorful combination.
- Adventurous Food Pairings
- Opportunity to attract consumers seeking unconventional food and beverage choices.
Where This Applies
- Coffee Shops
- Coffee shops can offer creative latte options and unconventional food pairings to attract new customers.
- Beverage Companies
- Beverage companies can experiment with new flavors by combining soda and coffee or tea to create unique hybrid beverages.
- Food and Drink Retailers
- Retailers can capitalize on the trend towards adventurous food and beverage choices by offering unusual products like root beer lattes.
