Root and Spring is Making Chinese Herbal Tea Accessible for All
Justin Lam — April 23, 2018 — Lifestyle
References: rootandspring & coolhunting
Root and Spring is bringing Chinese herbal teas to the masses with traditional combinations that tout a host of beneficial health effects. Chinese herbal teas are known for their healing properties, but the strange and foreign ingredients can be a bit of a barrier for some. Root and Spring is hoping to remedy this by making Chinese herbal tea more accessible. The brand is accomplishing this with pre-packaged bases and careful explanations of the various benefits of each brew.
All teas produced by Root and Spring are made in small batches and are crafted from 100% fresh and sustainably grown Chinese herbs. The brand is currently selling its teas exclusively through its website, with focuses on internal health, mental wellness and more. A few concoctions are separated by gender, though any gender could enjoy health benefits, and are focused primarily on organs that each sex has.
All teas produced by Root and Spring are made in small batches and are crafted from 100% fresh and sustainably grown Chinese herbs. The brand is currently selling its teas exclusively through its website, with focuses on internal health, mental wellness and more. A few concoctions are separated by gender, though any gender could enjoy health benefits, and are focused primarily on organs that each sex has.
Trend Themes
1. Chinese Herbal Tea Market - The growing demand for accessible herbal teas presents an opportunity for companies to develop innovative methods for creating, packaging, and promoting products within this market.
2. Sustainable Agriculture - Companies can innovate by developing or partnering with sustainable agricultural practices to assure consistent supply and continuous production of fresh Chinese herbs.
3. Wellness Tea Subscriptions - Root and Spring's focus on wellness and their current exclusive channel could inspire new subscription-based models that add various holistic elements to improve mental and physical wellness.
Industry Implications
1. Food Service - Root and Spring's pre-packaged bases and batch production methods provide an opportunity for food service companies to expand their herbal tea offerings and cross-promote the beverage for improved health benefits.
2. E-commerce - The digitally-native channel employed by Root and Spring offer an opportunity for comparable companies to reach a larger scope of clients and develop metrics to gauge consumer sentiment.
3. Nutrition and Wellness - Root and Spring's focus on organ-based wellness could inspire the nutrition and wellness industry to expand beyond vitamins and supplements and invest in 'healthful' beverages that are novel and more satisfying to consume.
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