Borrowing a technique famously employed by Salvador Dali, this Ron Swanson Mosaic is in fact a portrait of the Parks and Recreation character that's been entirely crafted out of meals that Mr. Swanson enjoys most. From Porterhouse steaks to lobster tails, Ron Swanson is a man who knows how to eat lavishly, and half the fun of this clever portrait comes from zooming into the images of meals and identifying all the neat foods that the fictional director of the Pawnee Parks and Recreation Department enjoys.
The Ron Swanson Mosaic is one in a string of promotional campaigns from NBC to satiate fan demand for content of the macho cult television character.
Implications - Television companies are producing more and more content for fans of their programming in order to constantly engage and validate fan interest in particular franchises. Corporations in other industries can utilize a similar marketing strategy to engage consumers and strengthen existing customer bonds.