The Ron Swanson Classics TV dinner "Turf 'N' Turf" references an episode of Parks and Recreation in which Mr. Swanson eats a 16 oz. T-Bone and a 24 oz. Porterhouse steak to defiantly demonstrate to his subordinate, Leslie Knope, that he can do whatever he likes as a "Free American."
Implications - Consumers enjoy seeing products made with pop culture references because they offer consumers a source of hilarity, a euphoria-inducer. Corporations may consider injecting humor into their products to entice consumers into buying their wares.