The demand for Fairtrade products is increasing as consumers become more aware of the conflict that surrounds many of their favorite foods, which is seeing brands like Rombouts respond with new options.
The brand has announced the launch of two new varieties including 'Déca Aqua' and 'Bio & Fairtrade,' which are both crafted from Fairtrade ingredients as well as boasting an organic profile. The 'Déca Aqua' is a decaffeinated coffee that is achieved using water instead of harsh solvents, while the 'Bio & Fairtrade' is harvested by hand on farms that don't use pesticides or fertilizers.
The new Rombouts coffees were explained by the Sales Director for the brand, Simon Remmer, who said, "Consumers are more and more interested in the origins and sustainability of the products that they are buying, making it more important now than ever before to support this cause. We are pleased to offer four new products to the existing Rombouts portfolio that are both Fairtrade and organic certified. To develop these products, we have continued to work closely with trusted coffee farmers to deliver distinctive flavours with exceptional quality and taste."
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