The demand for Fairtrade products is increasing as consumers become more aware of the conflict that surrounds many of their favorite foods, which is seeing brands like Rombouts respond with new options.
The brand has announced the launch of two new varieties including 'Déca Aqua' and 'Bio & Fairtrade,' which are both crafted from Fairtrade ingredients as well as boasting an organic profile. The 'Déca Aqua' is a decaffeinated coffee that is achieved using water instead of harsh solvents, while the 'Bio & Fairtrade' is harvested by hand on farms that don't use pesticides or fertilizers.
The new Rombouts coffees were explained by the Sales Director for the brand, Simon Remmer, who said, "Consumers are more and more interested in the origins and sustainability of the products that they are buying, making it more important now than ever before to support this cause. We are pleased to offer four new products to the existing Rombouts portfolio that are both Fairtrade and organic certified. To develop these products, we have continued to work closely with trusted coffee farmers to deliver distinctive flavours with exceptional quality and taste."
Key Themes Behind This Trend
- Increased Demand for Fairtrade Products
- The trend towards Fairtrade products is seeing brands like Rombouts respond by introducing new options.
- Organic and Sustainable Coffee Production
- Rombouts has introduced new Fairtrade and organic coffee options that respond to consumer interests in the origins and sustainability of the products they purchase.
- Alternatives to Harsh Decaffeination Processes
- Rombouts' launch of a decaffeinated coffee that uses water instead of solvents presents disruption opportunities for the coffee industry to explore new, less harsh methods of decaffeination.
Where This Applies
- Coffee
- The launch of new Fairtrade and organic coffee products by Rombouts showcases the growing trend for sustainable coffee production within the industry.
- Organic Food Production
- Rombouts' introduction of new organic and Fairtrade coffee options contributes to the growth of the organic food industry.
- Sustainable Agriculture
- The use of hand-harvested coffee on farms that don't use pesticides or fertilizers demonstrates a shift in the coffee industry towards sustainable agriculture practices.
