Spain-based biotech food startup Rollito Vegano has created the world's first 100% plant-based Serrano ham -- also known as "jamón" – a cured ham that is famously enjoyed across the nation.
Founded by plant-based food activists Hugo Del Toro and Alex Oprea during the COVID-19 pandemic, Rollito Vegano redefines cured meat with a sustainable alternative that is made from a blend of natural ingredients. These include rice flour, wheat gluten, coconut oil and beetroot that are blended with natural flavors and colors, without relying on many additives.
"Not only does it come at a fraction of the environmental and carbon footprint while still boasting an impressive 37-grams of protein per 100-gram serving, Rollito Vegano’s version also comes in 100% compostable and biodegradable packaging to ensure minimal waste."
What's Driving This Trend
- Plant-based Meat Alternatives
- The creation of plant-based meat alternatives in traditional meat markets presents a disruptive innovation opportunity to reduce the carbon footprint and offer more sustainable and ethical food choices.
- Sustainable Packaging Solutions
- The use of compostable and biodegradable packaging presents a disruptive innovation opportunity to minimize waste and reduce the environmental impact of food packaging.
- Clean Label Products
- The use of natural ingredients and colors without relying on many additives presents a disruptive innovation opportunity to cater to consumer demand for clean label products.
Who This Affects Most
- Foodtech
- The food industry has the opportunity to innovate and invest in plant-based meat alternatives to keep up with consumer demand for sustainable food choices.
- Packaging
- The packaging industry has the opportunity to develop and offer more sustainable packaging solutions to the food industry to reduce waste and minimize environmental impact.
- Retail
- Retailers have the opportunity to offer more clean label and sustainable options to consumers, catering to the growing demand for these products.
