Heura's Ham-Like Daditos are Comprised of Legumes and Healthy Fats
Laura McQuarrie — September 11, 2025 — Lifestyle
References: heurafoods & vegconomist
Spanish plant-based meat brand Heura launched Daditos, a product inspired by ham cubes but prepared wholly from legumes and healthy fats. Free from additives and protein-forward, Daditos are low in saturated fat and a source of Vitamin B12.
According to Heura, Daditos are its more versatile product to date, since they're snackable and versatile enough to work into hot and cold recipes like salads, pastas, soups and stir-fries. With innovations like Daditos, Heura continues to redefine the plant-based category by positioning its offerings not as meat alternatives, but as successors. “With Daditos, we’re not copying the past; we’re cooking the future,” said Marc Coloma, co-founder and CEO of Heura, “This innovation shows that Heura isn’t just an alternative: it’s a comprehensive improvement for health, the planet, the palate, and all other animals.”
According to Heura, Daditos are its more versatile product to date, since they're snackable and versatile enough to work into hot and cold recipes like salads, pastas, soups and stir-fries. With innovations like Daditos, Heura continues to redefine the plant-based category by positioning its offerings not as meat alternatives, but as successors. “With Daditos, we’re not copying the past; we’re cooking the future,” said Marc Coloma, co-founder and CEO of Heura, “This innovation shows that Heura isn’t just an alternative: it’s a comprehensive improvement for health, the planet, the palate, and all other animals.”
Trend Themes
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Versatile Plant-based Proteins — Plant-based proteins like Daditos offer versatility in culinary applications, bridging the gap between traditional meat products and innovative plant-based creations.
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Additive-free Foods — The push for cleaner labels and additive-free foods is exemplified by Daditos, appealing to health-conscious consumers seeking transparency and quality in their food choices.
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Nutrient-rich Alternatives — The integration of essential nutrients such as Vitamin B12 into meatless products introduces nutritional parity with traditional meat, opening doors for more balanced plant-based diets.
Industry Implications
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Plant-based Food Manufacturing — Companies within the plant-based food manufacturing industry can capitalize on innovations like Heura's Daditos to expand their product lines beyond meat mimicry.
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Health-focused Food Retail — Retailers specializing in health-focused foods are likely to benefit from stocking nutrient-dense, additive-free product innovations that cater to a growing market of discerning consumers.
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Ingredient Suppliers — Ingredient suppliers have the opportunity to provide sustainable, high-quality plant-based inputs, enabling the creation of next-generation products that promise culinary adaptability and health benefits.
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