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Americana-Themed Sneaker Designs

visvim's Roland Jogger Boasts Retro Vibes With Its Structure

— April 18, 2019 — Fashion
Japan-based label visvim introduces new colorways of its classy Roland Jogger sneaker for the Spring 2019 series. The footwear model arrives in four new tonal options that are suitable for the warmer weather upon us. The overarching design language is centered in muted hues, delivering a foundation base of off-white and gray throughout the new options.

As a contrasting touch, there are hits of red and blue throughout the options to add a more captivating aura to the silhouette. Additionally, the side of the sneaker boasts a patch detail as well, which nods to Americana design aesthetics. The uppers are constructed from polyester mesh accented with leather overlays over the toe area, the hell, and the side, all sitting atop a Vibram outsole. The interiors are lined with cow leather and the midsoles are made from ultra-light EVA Phylon to deliver lightweight elements.
Trend Themes
1. Americana-themed Sneaker Designs - There is an opportunity for shoe companies to innovate in their designs for sneakers that incorporate traditional American design elements.
2. Muted Hues in Footwear Design - The use of muted hues in footwear design could be a disruptive innovation opportunity for brands in the shoe industry.
3. Polyester and Leather Sneaker Construction - Incorporating both polyester mesh and leather in the construction of sneakers is a trend that shoe companies should consider adopting.
Industry Implications
1. Footwear Industry - The footwear industry can benefit from the trend of incorporating American design elements and muted colorways in new sneaker releases.
2. Fashion Industry - The fashion industry can benefit from the use of durable and lightweight materials, like polyester mesh and EVA Phylon, in clothing and footwear designs.
3. Textile Industry - The textile industry can explore opportunities for producing improved materials that can be used in the construction of sneakers, particularly polyester and leather blends.
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