Viv’ on the Run is a new sneaker silhouette by Roger Vivier that draws inspiration from the aesthetic ethos of the 1990s and 2000s while emphasizing the high-end label's roots in "refined savoir faire and Parisian essence."
The Viv’ on the Run features a construction of smooth Nappa leather paired with a technical fisher net fabric that ensures breathability. The sophisticated design also features an attention-captivating buckle that can be attached to the laces of the sneaker for a more custom and luxury-driven look. Individuals can opt-in for a buckle with or without crystals. The construction of the shoe is also noteworthy for its emphasis on comfort. The design of the Viv’ on the Run is said to "evolve the legacy of the Maison’s iconic Choc heel," which was first introduced in 1959.
Image Credit: Roger Vivier
Why This Trend Is Growing
- Retro-influenced Footwear Designs
- Collections that tap into the nostalgic aesthetics of the 1990s and 2000s are gaining momentum, offering fresh interpretations of past trends through modern luxury and craftsmanship.
- Customizable Luxury Accessories
- The incorporation of detachable, customizable elements like crystal buckles in high-end sneakers provides consumers with personalized options, enhancing exclusivity and style.
- Breathability in Luxury Footwear
- Luxury footwear is increasingly prioritizing breathable materials, combining comfort with sophisticated design to attract discerning consumers seeking both style and practicality.
Industries Being Reshaped
- Luxury Fashion
- Entities in the luxury fashion industry are focusing on heritage and craftsmanship while integrating contemporary themes and materials to appeal to a modern audience.
- Sneaker Manufacturing
- The sneaker manufacturing sector is innovating by blending premium materials with traditional sportswear elements, reflecting a shift towards luxury-oriented, multifunctional footwear.
- Fashion Accessories
- Fashion accessory markets are expanding their offerings with customizable components, allowing consumers to have a say in the final appearance of luxury products.
