Personal crisis and the absurd nature of today's world fuel the inspiration behind the Rodrigo Dada Vortex project.
Looking at scenarios that are not at all unrealistic, yet have something inherently off about them, the artist strives to find meaning in our unusual lives, pointing out the strange behaviors we don't always notice. One subject takes a closeup photo of herself in a mirror, while another basks in the glow of desk lamps. One has become a coat rack and another covers himself in hair product. These very bizarre situations are merely extreme versions of common quirks found in the contemporary world.
The Rodrigo Dada Vortex project looks for meaning in activities that don't necessarily make any sense at first glance.