The Rodeo Magazine ‘Stopptid’ editorial, which means ‘downtime’ in Swedish, centers around two sleepy models who are appropriately dressed in super comfy and sporty outfits. Granted, that doesn’t mean they are in sweats and hoodies. Instead, they have donned loose dresses and forgiving pants that are at once sophisticated and laid-back.
Lensed by Swedish fashion photographer Peter Gehrke for the magazine’s latest 2012 issue, the Rodeo Magazine Stopptid editorial stars models Valerija Kelava and Fatima Siad. The Slovenian and Somali-Ethiopian beauties were styled by Tekla Knaust. The stylist chose a minimalist wardrobe that was feminine and slightly futuristic. The slicked-back hair by Dejan Cekanovic added to the sci-fi aesthetic while the bruised eye makeup by Ignacio Alonso gave the models an even more tired look.
Why This Trend Is Growing
- Comfy and Sporty Fashion
- There is an opportunity for fashion brands to create comfortable and athletic-inspired clothing that is fashionable and versatile.
- Minimalist Futuristic Style
- The combination of minimalist and futuristic fashion trends presents an opportunity for designers to create unique and forward-thinking looks.
- Slicked-back Hair and Bruised Eye Makeup
- Beauty brands can explore edgy and unconventional makeup and hair trends, such as slicked-back hair and bruised eye makeup, for a unique and avant-garde aesthetic.
Industries Being Reshaped
- Fashion
- The fashion industry can leverage the trend of comfy and sporty fashion to cater to consumers seeking both comfort and style.
- Beauty
- The beauty industry can explore and promote the use of edgy makeup and hair trends, such as slicked-back hair and bruised eye makeup, to appeal to avant-garde consumers.
- Photography
- Photographers can experiment with minimalist and futuristic styling to create visually striking images that capture the essence of the trend.
