Marios Schwab Bucks Tradition at London Fashion Week
Going Like Sixty — September 21, 2008 — Luxury
References: mariosschwab & londonfashionweek
Marios Schwab's concept collection has reset the fashion buttons in a powerful way. Marios Schwab says that he likes to challenge initial conceptions and the ideals of fabric, taking them out of their original context and reworking them to provide new meaning and interpretation.
Marios Schwab is half-Greek, half-Austrian and lives in London. His eclectic background and heritage is a wonderful influence on his work.
Implications - The featured video shows the the final walk of the Marios Schwab show at London Fashion Week. The music has a futuristic tribal beat that works well with the featured clothing. Schwab says that the things that are influencing him that the moment include "luxury and specialized adaptations of basic fabrics and techniques, urban cultures" and his roots.
Marios Schwab is half-Greek, half-Austrian and lives in London. His eclectic background and heritage is a wonderful influence on his work.
Implications - The featured video shows the the final walk of the Marios Schwab show at London Fashion Week. The music has a futuristic tribal beat that works well with the featured clothing. Schwab says that the things that are influencing him that the moment include "luxury and specialized adaptations of basic fabrics and techniques, urban cultures" and his roots.
Trend Themes
1. Fabric Contextualization - Designers will begin to experiment with fabric contextualization, taking traditional fabrics out of their usual context and reworking them to provide new meaning and interpretation in fashion.
2. Cultural Heritage Fashion - Fashion designers will draw from their cultural heritage and diverse backgrounds to create eclectic collections that are both avant-garde and relatable.
3. Futuristic Tribal Fashion - Tribal elements, futuristic beats and music will become prevalent in fashion shows and influence designers in their work.
Industry Implications
1. Fashion - Fashion industry will see disruption with designers experimenting with fabric and integrating cultural elements and music into their collections.
2. Textile - Textile industry will have to create new fabrics and techniques to accommodate the fabric contextualization trend and designers' demands for specialized adaptations of basic fabrics.
3. Music - Music industry will have a bigger role in fashion, as designers look to incorporate a diverse range of music and sounds into their fashion shows for a more immersive experience.
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