I can't say I've ever played a stirring round of Rock Paper Skittles, but after reading about this contest, I'm definitely interested in giving it a shot.
Using advanced webcam recognition software on the rockpaperskittles.com website, users who buy specially marked packs of Skittles will be able to compete with other Skittles junkies worldwide by holding up a single Skittles candy to their webcam. The software will recognize what color Skittle the user is holding up, which is then matched up against a random opponent. A handy table on the website shows what colors beat which ones, and users can play Rock Paper Skittles up to 12 times a day.
If you're some sort of Rock Paper Skittles prodigy, then you could possibly win a $50,000 grand prize.
Why This Trend Is Growing
- Webcam Recognition Games
- Advanced webcam recognition software like that used in Rock Paper Skittles can be applied to other web-based games and competitions.
- Interactive Food Packaging
- Specially marked packs of Skittles that unlock exclusive access to web-based games and contests could be a disruptive innovation opportunity for food companies.
- Web-based Contests
- Web-based contests like Rock Paper Skittles offer a new way for brands to engage with consumers and increase brand loyalty.
Industries Being Reshaped
- Confectionery
- Confectionery companies like Skittles could lead the way in interactive food packaging and web-based games and contests.
- Gaming
- Online gaming companies and developers can use advanced webcam recognition software to create new user experiences and competitions.
- Digital Marketing
- Digital marketing agencies can use web-based contests like Rock Paper Skittles to create unique and memorable advertising campaigns for their clients.
