Rock Paper Skittles is a Fun Web Contest for Skittles Junkies
Andrew Sztein — March 9, 2013 — Tech
References: rockpaperskittles & psfk
I can't say I've ever played a stirring round of Rock Paper Skittles, but after reading about this contest, I'm definitely interested in giving it a shot.
Using advanced webcam recognition software on the rockpaperskittles.com website, users who buy specially marked packs of Skittles will be able to compete with other Skittles junkies worldwide by holding up a single Skittles candy to their webcam. The software will recognize what color Skittle the user is holding up, which is then matched up against a random opponent. A handy table on the website shows what colors beat which ones, and users can play Rock Paper Skittles up to 12 times a day.
If you're some sort of Rock Paper Skittles prodigy, then you could possibly win a $50,000 grand prize.
Using advanced webcam recognition software on the rockpaperskittles.com website, users who buy specially marked packs of Skittles will be able to compete with other Skittles junkies worldwide by holding up a single Skittles candy to their webcam. The software will recognize what color Skittle the user is holding up, which is then matched up against a random opponent. A handy table on the website shows what colors beat which ones, and users can play Rock Paper Skittles up to 12 times a day.
If you're some sort of Rock Paper Skittles prodigy, then you could possibly win a $50,000 grand prize.
Trend Themes
1. Webcam Recognition Games - Advanced webcam recognition software like that used in Rock Paper Skittles can be applied to other web-based games and competitions.
2. Interactive Food Packaging - Specially marked packs of Skittles that unlock exclusive access to web-based games and contests could be a disruptive innovation opportunity for food companies.
3. Web-based Contests - Web-based contests like Rock Paper Skittles offer a new way for brands to engage with consumers and increase brand loyalty.
Industry Implications
1. Confectionery - Confectionery companies like Skittles could lead the way in interactive food packaging and web-based games and contests.
2. Gaming - Online gaming companies and developers can use advanced webcam recognition software to create new user experiences and competitions.
3. Digital Marketing - Digital marketing agencies can use web-based contests like Rock Paper Skittles to create unique and memorable advertising campaigns for their clients.
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